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using Facebook, Twitter and others to your advantage

Online Marketing

Social Media Networking

"Social media" refers to a category of websites where its content is created by the participation of the users of that website for the remaining community. In short, we can say that social media websites are basically tools to share information among their users, where that information is created by the users themselves.

Cohesion Twitter pageHuman beings are social animals and they always love to interact with others discussing their hobbies, interests and personal lives. These tendencies gave birth to a host of social media websites and produced new channels of traffic which website owners can use to drive users to their websites and thus generate new leads.

Social media is a great way to build bridges between your different marketing messages and tools, and used effectively can drive new business your way through trusted channels. Something that is 'shared' or 'liked' by someone you know is often trusted more than an anonymous or unverified source.

Social 'networking' websites such as Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon, Digg and thousands of others are worth using for long term brand/reputation management, and for shorter promotional campaigns. You can interact with your target audience in a way that hasn't been possible before now, both in speed and reach.

Exposure through social media can reduce your dependency on search engines, although active, relevant use of social media will help improve your rankings by creating links back to your website.

As popular social media sites achieve good rankings in search engines, they're useful to promote your website. If you have a new website with no links then try to create a page on a social media website - it's often easier to get this page ranked ahead of a new website.

If you're going to make the most of the social networking potential, you'll need to be an active participant and use it frequently. We can assist with the setup of your various Social Media pages, and either show you how to administrate them or implement a plan to keep this current with our Social Media packages.

Contact us today to get Social Media Networking working for you

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